SPOTTED:

ALDI’s paper wine brand spotted for sustainability

CheckCarbonFact has spotted South African-made wine packaged for Aldi as a potential sustainability success story. Introduced in March of this year, this product is an example of how businesses can reduce their carbon footprint and contribute to a more sustainable world. Through this innovation, Aldi qualifies to be scripted as an endorsed sustainability success story.

It would be interesting to know how this paper wine resonates with consumers in order to tell the story. A fuller story would go beyond resonance with environmentally conscious customers to reveal how the product is shaping up in the wine market generally. Over to Aldi!